Cambridgeshire County Council – Central Library Commercial Strategy

REMIX Agency was commissioned by Cambridgeshire County Council to identify opportunities for commercial revenue as it opened its new Cambridge Central Library in the heart of the Grand Arcade, a major £220 million retail development for the city.

A holistic approach required our involvement in a wide range of project areas: mission and branding, customer journey design, service design, digital presence and commercial opportunities.

We provided recommendations, and facilitated introductions to local entrepreneurs and other delivery partners to kick-start implementation.

As with other capital projects we have worked on, it is essential to work across all aspects of the project to truly embed innovation and ensure joined-up consistency across departments. Specialists can then work within the overarching boundaries and limitations of the strategy to ensure it has maximum impact.