Jim Whyte - Senior Insights Analyst, Fitch

With both a quantitative and qualitative research background, combined with a journalist’s eye for current and emerging trends, Jim has a passion for drawing disparate observations into clear consumer insights.

Since joining FITCH in November 2011, Jim has conducted a number of brand strategy and bespoke research projects for international clients including Unilever, Dell, Barclays, Skype and adidas. Previously Jim worked for trends agency The Future Laboratory where his clients included American Express, Adobe, Selfridges and British Gas. During this time, UK Business Secretary Vince Cable personally endorsed the Future of Business report produced by Jim on behalf of HSBC.

Having several years’ experience as a travel and technology journalist Jim has contributed articles to the Guardian, The Financial Times, Esquire, T3 and the Harvard Business Review. His journalism career included the enviable task of anonymously reviewing some of the world’s finest hotels as deputy editor at Mr & Mrs Smith, the leading luxury hotel collection.

Prior to that Jim was an account director for IBM Business Services and Philips at Modem Media where he co-ordinated integrated brand and marketing campaigns across Europe and the Middle East.