Amnesty International approached REMIX Agency to create an innovative range of limited edition products to celebrate its 50th anniversary. As well as selling online, Amnesty was launching its first shop at BoxPark in Shoreditch, a mall of shipping containers.
REMIX Agency commissioned six limited edition items, each inspired by a different Amnesty campaign. The range included a special print by Stuart Semple, ceramics by the New English and Jimbobart, a scarf by Lucy Jay plus jewellery by Corrie Williamson.
Amnesty has passionate supporters and we believed some of the lessons from our previous enterprise, CultureLabel.com, could be translated into the charity space. Our mission was therefore to create interesting, collectible products with a unique story and soul that inspire conversations.