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        • I. Introduction – The Immersive Revolution (2022)
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Katie Vanneck-Smith

Co-founder & Publisher, Tortoise Media (former President, Wall Street Journal & Dow Jones)

Katie Vanneck-Smith is Co-Founder and Publisher of Tortoise Media with James Harding and Matthew Barzun.
Tortoise is a slow media news platform that is committed to looking at what is driving the news and is built on a membership model that is inclusive and open. It built a community of over 100,000 members in just two years.

Prior to this new adventure as an entrepreneur, Katie was the President of Dow Jones, publisher of The Wall Street Journal, where she led the company to over 3m subscribers, the largest number in WSJ history.

She has previously worked at the Telegraph Media Group and The Times, where, as Chief Marketing Officer, she was the architect of the newspaper’s early move to paid digital subscriptions. She created the UK’s first news membership brand, Times+, and oversaw the events programmes, including both the Wall Street Journal CEO Council and the Times CEO Summit.

She was named Pioneer of the Year at the British Media Awards. She is vice-patron of the charity, Family Action and a Strategic Adviser to Big Change.

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