Greg Hughes is the Chief Executive Officer of the Dendy/Icon Group of companies. He is a board member and director and is responsible for the operations all companies in the group including Icon Film Distribution, Dendy Cinemas, Dendy New Zealand and Digiplex (trading as Dendy Direct).

Greg joined the group in 2006 as the General Manager of the newly formed Home Entertainment business unit. Greg became Chief Operating Officer soon after Icon acquired the Dendy Cinema company in 2008 and was made Chief Executive Officer in 2012. 

Greg has spent over 25 years in the entertainment industry and started his career in 1989 working in the United Kingdom for the market leading music and video company Our Price, part of the WHSmith retail group of companies.  Our Price merged with Virgin Megastores in 1994 and Greg worked for that entity until he joined the major US studio Warner Brothers as an International Business Development Manager. Greg’s duties working for Warner brought him to Australia in 1996 and after a period managing projects for Warner’s Home Entertainment division Greg relocated permanently to Australia in 1997. He worked for Warner until 2004 and held a variety of senior executive positions including Head of Retail, Head of Sales and Commercial Director. 

Since joining Icon Greg has overseen the creation of the Home Entertainment division and helped manage the acquisition of Dendy Cinemas and Dendy Film in 2008 and the ensuing integration of those businesses into a single merged corporate group with Icon Film. In 2014 Greg oversaw the launch of Dendy Direct, a movie and TV  Video On Demand platform which enables Dendy to extend its brand reach into the digital space.

Greg is on the board of the National Association of Cinema Operators in Australia and attends many industry events such as the Cannes Film Festival and Australian Movie Convention. 

Greg attended Durham University in the United Kingdom studying European languages and holds an MBA from Macquarie University in Sydney.