Please Note: This is an archived blog post from September 7, 2013. For more recent updates, view the latest REMIX news, Agency case studies or homepage

MILAN – Prada is opening a new type of retail space using art to amplify the brand as purveyor of luxury. They also understand that creating a theatre of experiences will be integral to the success of the project and use the arts to create a social dimension to shopping. The store is located at the Galleria Vittorio Emanuele II.