Schedule

08:30

REGISTRATION & NETWORKING

09:15

WELCOME TO COUNTRY

  • Vaughn McGuire
09:20

WELCOME FROM CACWA

09:25

INTRODUCTION

09:35

PAINTING THE FUTURE: REMIX

In this introductory session, REMIX co-founders Peter Tullin and Simon Cronshaw set the scene for the day packed with discussion and discovery. This talk provides an overview briefing on key trends and opportunities for creative entrepreneurs, innovators and policy makers at the point of intersection between culture, technology and entrepreneurship.

10:00
Keynote

KEYNOTE: Tea Uglow - Creative Director of Google's Creative Lab

As Creative Director for Google's Creative Lab in Sydney, Tea works with cultural and creative organisations around the world exploring the space between technology and the arts and what can happen where they intersect. In this keynote, she'll be sharing insights from some of her latest projects and exploring future opportunities around creativity and technology.

10:40

USING CREATIVITY TO BUILD A WORKFORCE FOR THE FUTURE

FINCH is a production company made of film-makers, artists, and engineers, working at the crossroads of storytelling, entertainment and technology. They make documentaries, live experiences, TV commercials, feature films and digital content, and have created live experiences for Unilever, Pedigree, SkyTV/Game of Thrones, Jack Daniels and Western Australia’s RAC, among others.

Felicity will share her insights on the future of work from CREATABLE, which uses creativity to ignite passion and self belief in teenage girls as they prepare for the future of work. It’s seen a 625% increase in D&T elective enrolments at participating schools and is currently working with brand partners in the roll out of an internationally available digital curriculum platform. How do we put creativity first, with tech in pursuit, to change future career perceptions?

11:00

BREAK

11:30
Keynote

KEYNOTE: Jodie Eastwood - Chief Executive, Knowledge Quarter London (UK)

CROSS-POLLINATION IN CREATIVE SPACES & ENGINEERING A CITY-WIDE INNOVATION ECOSYSTEM
Jodie is CEO at Kings Cross Knowledge Quarter, which is a consortium of knowledge creators within a one mile radius of Kings Cross and the most exciting development currently in London. KQ Partners include over 100 academic, cultural, research, scientific and media organisations large and small: from the British Library and University of the Arts to Universal Music, Sadlers Wells, British Museum, Francis Crick Institute and Google. The aim of the KQ is to encourage all kinds of knowledge seekers to make the most of the partners’ combined resources, to break down barriers and stimulate dialogue, getting the whole area buzzing with ideas. Jodie specialises in working within complex multi stakeholder partnerships, brokering relationships and creating spaces for ideas sharing.

In this talk, Jodie will share her experiences in bridging the worlds of policy, cross-sector collaboration, city planning, stakeholder engagement and innovation spaces.

12:10

HARD TO REACH? MARKETING TO THE NEW CREATIVE CONSUMERS

How can we package the content assets of cultural and creative organisations in new, lateral ways to reach new audiences and those who do not traditionally engage with cultural content? In this session, we explore innovative approaches to tailoring the messaging and medium to create engagement.

12:10-12:50: Targeting Millennials & Gen Z
Stephanie Winkler - Digital Strategist, VICE
Starting as an ‘on-the-tools’ digital marketer, Steph is now a Digital Strategist. In a nutshell, she runs research on Australian youth, the VICE Youth Survey, and uses the data to tell stories, predict trends, and deliver one-of-a-kind marketing insights to commercial partners. Her talk explores the latest insights to help better understand millennials.

12:50-13:00: What if everything you know about brand is wrong?
Let’s begin with a mind-shift where a brand is a result of the promises you keep. Promises kept through the unheroic work of everyone in the organization. Using the identity held in the organisation’s purpose and values. Across what they do and how they do it. And delivered through people’s experience. Your brand is a result.

13:00

LUNCH

14:00

KEYNOTE: Alec Coles OBE - CEO, Western Australian Museum

In this talk, Alec will share latest progress on developing the new State Museum, due to open in 2020, and his aspiration to create a museum that is owned and valued by all West Australians and admired by the world.

BRAND WORKSHOP

Ditch the brand “ing” and get a result people will stick with.
Brand is stuck in a time warp of “ing”. But ‘branding” doesn’t help your organisation sustainably navigate the complex relationship between what you do, how you do it and why you do it. This session will introduce you to new ways to think about what promises are you making and how are you keeping them. So you can use to better bridge internal reality and external expectations. And your organization achieves a brand result people will stick with. 

14:20

CULTURAL TOURISM & THE CHANGING NEEDS OF TRAVELLERS

In this session, we explore opportunities to put the cultural and creative industries front and centre stage for visitors and residents alike. Travel is changing. Tourists increasingly tire of overcrowded hotspots and yearn for the authentic local experience and road untravelled, whilst popular destinations struggle to balance the often conflicting demands of locals and travellers. Here we consider some of the latest developments in cultural tourism, identifying examples of best practice as well as the opportunities and challenges facing Western Australia.

  • Speakers to be announced
15:00
Keynote

KEYNOTE: Honor Harger - Executive Director, ARTSCIENCE MUSEUM (Singapore)

Honor Harger is the Executive Director for ArtScience Museum at Marina Bay Sands. A curator from New Zealand, she has a strong interest in artistic uses of technologies and in science as part of culture. Honor brings with her over 15 years of experience of working at the intersection between art, science and technology. She recently hosted the immersive exhibition Wonderland, recounting the evolution of film-making and screen-based technologies. Honor also worked closely with teamLab to create the nature-inspired Future World permanent exhibition.

15:30

BREAK

16:00

KEYNOTE: Dr Jason Fox - Philosopher, Best-selling Author, Leadership Advisor

Dr Jason Fox is a motivational speaker, bestselling author, leadership advisor & wizard/philosopher of ace repute. Oft sought after for his fresh perspectives, contemporary philosophies and deep expertise in motivation design, Dr Fox shows the curious and courageous how to navigate complexity, ambiguity, paradox and doubt.

In this talk he will share his insights in the future of leadership and work. Specialising in working with skeptical audiences and leaders who've seen it all before, his talk will equip you with better ways to think and savvier ways to lead meaningful progress through uncertainty and change.

16:20
Keynote

KEYNOTE: Sharon Ament - Director, Museum of London (UK)

CREATING 21ST CENTURY CULTURAL INSTITUTIONS – PLANNING FOR THE FUTURE
Museum of London director Sharon Ament introduces some of the strategies and processes currently underway at the museum as it embarks on its £200 million relocation to Smithfield. Sharon will explore how to root the museum within the city communities it serves, managing internal innovation whilst designing the new museum services and visitor experience, and the new Culture Mile initiative, involving aggregated working between a group of institutions.

17:00

CONCLUSION & FINAL THOUGHTS

  • Shelagh Magadza – Executive Director, The Chamber of Arts and Culture, WA 
17:15

NETWORKING RECEPTION