Summit: syd25
Length: 30:37
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This talk is presented by

Cass Hitos - Senior Experiential Marketing Manager, Campari
With over a decade of experience leading brand partnerships, experiential marketing, and place-based activations across brands like Campari, Under Armour, and Optus, Cassandra specialises in crafting high-impact collaborations that fuse culture, commerce, and community. At Campari, she has pioneered consumer experiences and creative partnerships—from record-breaking activations at the Australian Open to disruptive fashion-week integrations with Espolon Tequila. She brings a clear focus on bridging digital and physical worlds, unlocking new value for brands and local ecosystems alike, and brings a deep understanding of how strategic partnerships and creative storytelling can elevate brand identity, drive commercial outcomes, and foster cross-industry collaboration.

Jacqui Stanton - Inner West Ale Traill & Bars of Barangaroo
Jacqui Stanton, a place marketing specialist, founded REVELiSM to define and amplify Sydney’s iconic districts, including Bars of Barangaroo, Inner West Ale Trail, North Sydney, and The Brookie Trail. With a career spanning global advertising agencies, leading marketing at hospitality groups Keystone and Trippas White Group, and Barangaroo and Darling Square at Lendlease, Jacqui drives REVELiSM’s mission to create culturally vibrant destinations, fostering community connections and boosting visitation through innovative strategies.

Victoria Moxey - Director of Programs, Office of 24-Hour Economy Commissioner
Originally from Buenos Aires, Argentina, Victoria is the Director of Programs at the Office of 24-Hour Economy Commissioner (Team 24) leading a portfolio of place-based economic programs to support a more vibrant, diverse and safe 24hr economy for Sydney & NSW.
Prior to joining Team 24, Victoria was Head of City Business at City of Sydney where she led the implementation of the City’s economic development strategy. She holds a BA in Economics from Davidson College (USA), an MA in Journalism and Mass Communication from the University of North Carolina at Chapel Hill (USA) and a Master in Design from COFA (UNSW).