Please Note: This is an archived blog post from August 3, 2011. For more recent updates, view the latest REMIX news, Agency case studies or homepage

The London Borough of Hackney is preparing to launch a range of sustainable bags developed by local designers in a bid to reduce the number of plastic bags used by retailers in the area.

The area is home to the London College of Fashion and has historic ties to the fashion industry. The Council says it wants to “build on its fashion heritage and style credentials to tackle a growing concern”

It plans to create four seasonal bags over the course of the year-long scheme, to coincide with London Fashion Week.

The bags will be given away free to residents that spend more that £10 on produce in one shopping transaction at street markets in the borough.

The initiative will be supported by a PR and social media campaign as well as on the Council’s own media channels.