Please Note: This is an archived blog post from July 2, 2011. For more recent updates, view the latest REMIX news, Agency case studies or homepage
Want to know more about the painting you are standing in front of while visiting the J. Paul Getty Museum in Los Angeles? Grab your smartphone and snap a picture of it, says Google.
The team behind Google Goggles, the company’s image search and recognition engine, has “Goggles-enabled” the entire permanent collection at the gallery so users can discover much more about the painting than just the small amount of information that fits on the plaque beside it.
“You can use the Google Goggles App on your phone to take a photo of a painting from the collection and instantly access information about it from the Getty’s mobile-optimized website and the rest of the web. It’s possible to fit only a small amount of information on the wall next to a painting but visitors with Goggles can now enjoy the full story online,” explains Google in a post on the Official Google Blog.