eBay is opening a pop-up shop near London’s Oxford Street, based entirely around instant purchasing via QR codes.
Located on Dean Street, it will be open for five days from December 1st, won’t have any tills and will have only 200 items on display.
To make a purchase, customers will be asked to scan a product’s QR code using a smartphone, which will in turn direct them to the payment section of the eBay website.
eBay has partnered with HTC to provide ‘loaner’ handsets to those visiting the shop without a smartphone, and there will be eight tablets on hand to give customers access to eBay’s other products.
“We are opening the store to cover the ‘Super Sunday’ weekend at the beginning of December, which traditionally sees the most number of people shopping online,’ said Laura Williamson, eBay’s head of consumer PR.
Williamson said that the company expects to see more than 5m visitors to its website on Sunday December 4th, and sell up to 30 gifts a minute.