The iconic Becks bottle becomes a canvas for students from the RCA allowing art to reach millions of new viewers
What is the ‘Art Project’?
A unique collaboration with some of the world’s most acclaimed art museums to enable people to discover and view more than a thousand artworks online in extraordinary detail.
Explore museums with Street View technology:
virtually move around the museum’s galleries, selecting works of art that interest you, navigate though interactive floor plans and learn more about the museum and you explore.
discover featured artworks at high resolution and use the custom viewer to zoom into paintings. Expanding the info panel allows you to read more about an artwork, find more works by that artist and watch related YouTube videos.
Explore the brushstrokes and hear the stories behind masterpieces by Leonardo, Renoir, Botticelli, Rembrandt and Van Gogh, along with lesser known paintings and hidden gems. Listen to commentary and insight from famous artists, writers and experts who will take you on an unforgettable journey into art.
This is your collection. Please touch the art.
The application contains more than 250 works, and includes video, audio, zoomable high-resolution images, theme groupings and image galleries.