Please Note: This is an archived blog post from August 9, 2011. For more recent updates, view the latest REMIX news, Agency case studies or homepage
There has been a big buzz lately about Google Art Project, a tool that provides its users with virtual tours through some of the finest museums in the world. Different kinds of masterpieces, however, have long conquered the public space in the form of street art.
It did not take long for the Brazilian advertising agency Loducca to realize that and bring together Google inspiration and the power of social production in favor of Red Bull’s distinguished communication. Red Bull Street Art View, a mashup with Google Street View that allows people to tag their favorite street art pieces around the globe – and share them with other viewers.
Artwork is searchable by location or author, and while locations are still (of course) restricted to those places where Google’s cameras have circulated, Street Art View’s goal to be “the biggest art collection in the world” seems quite achievable. After just a few days on the air, the platform has already more than 200 walls tagged in various countries, including names such as Keith Haring, Os Gêmeos and Banksy.