Schedule

08:30

REGISTRATION & NETWORKING

09:15

WELCOME TO COUNTRY

09:20

WELCOME FROM CACWA

09:25

INTRODUCTION

09:35

PAINTING THE FUTURE: REMIX

In this introductory session, REMIX co-founders Peter Tullin and Simon Cronshaw set the scene for the day packed with discussion and discovery. This talk provides an overview briefing on key trends and opportunities for creative entrepreneurs, innovators and policy makers at the point of intersection between culture, technology and entrepreneurship.

10:00
Keynote

KEYNOTE: Tea Uglow - Creative Director of Google's Creative Lab

As Creative Director for Google's Creative Lab in Sydney, Tea works with cultural and creative organisations around the world exploring the space between technology and the arts and what can happen where they intersect. In this keynote, she'll be sharing insights from some of her latest projects and exploring future opportunities around creativity and technology.

FOLLOW THE SPEAKER

10:40

EXPERIENCE DESIGN FOR CHANGING AUDIENCE EXPECTATIONS

Zero Latency created the world's first Free Roam VR experience, which started with a $30,000 crowd-funding campaign and is now a multi-million dollar enterprise. From its first site in Melbourne it now has 22 global locations including Japan, China, USA and the UK, with over 500,000 experiences delivered to date. They have developed a number of VR experiences transporting people to different worlds and working with partners ranging from Intel to Dell. In this talk Tim shares his insights on building engaging and immersive experiences for audiences.

11:00

BREAK

11:30
Keynote

KEYNOTE: Rohan Silva - Co-Founder, Second Home (UK)

CROSS-POLLINATION IN CREATIVE SPACES & ENGINEERING A CITY-WIDE INNOVATION ECOSYSTEM
When Second Home's co-working space first launched, the London Evening Standard asked "Are you cool enough for this?". An expert in building creative cities and supporting entrepreneurs, Rohan's spaces are located in the heart of cultural hotspots including Brick Lane and Lisbon. They encourage a network of cross-pollination, with creatives, artists and social entrepeneurs collaborating with brands and technologists on new innovations. The space was designed by Spanish studio SelgasCano, designer of the 2015 Serpentine Pavillion. Rohan was also previously senior technology adviser to the Prime Minister and is largely credited with growing the Tech City phenomenon that has seen London become the world’s biggest startup hub after Silicon Valley and New York.

FOLLOW THE SPEAKER

12:10

HARD TO REACH? MARKETING TO THE NEW CREATIVE CONSUMERS

How can we package the content assets of cultural and creative organisations in new, lateral ways to reach new audiences and those who do not traditionally engage with cultural content? In this session, we explore innovative approaches to tailoring the messaging and medium to create engagement.

12:10-12:50: Targeting Millennials & Gen Z
Stephanie Winkler - Digital Strategist, VICE
Starting as an ‘on-the-tools’ digital marketer, Steph is now a Digital Strategist. In a nutshell, she runs research on Australian youth, the VICE Youth Survey, and uses the data to tell stories, predict trends, and deliver one-of-a-kind marketing insights to commercial partners. Her talk explores the latest insights to help better understand millennials.

12:50-13:00: What if everything you know about brand is wrong?
Let’s begin with a mind-shift where a brand is a result of the promises you keep. Promises kept through the unheroic work of everyone in the organization. Using the identity held in the organisation’s purpose and values. Across what they do and how they do it. And delivered through people’s experience. Your brand is a result.

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13:00

LUNCH

14:00

CULTURAL TOURISM & THE CHANGING NEEDS OF TRAVELLERS

In this session, we explore opportunities to put the cultural and creative industries front and centre stage for visitors and residents alike. Travel is changing. Tourists increasingly tire of overcrowded hotspots and yearn for the authentic local experience and road untravelled, whilst popular destinations struggle to balance the often conflicting demands of locals and travellers. Here we consider some of the latest developments in cultural tourism, identifying examples of best practice as well as the opportunities and challenges facing Western Australia.

  • Speakers to be announced

BRAND WORKSHOP

Ditch the brand “ing” and get a result people will stick with.
Brand is stuck in a time warp of “ing”. But ‘branding” doesn’t help your organisation sustainably navigate the complex relationship between what you do, how you do it and why you do it. This session will introduce you to new ways to think about what promises are you making and how are you keeping them. So you can use to better bridge internal reality and external expectations. And your organization achieves a brand result people will stick with. 

15:00
Keynote

KEYNOTE: Honor Harger - Executive Director, ARTSCIENCE MUSEUM (Singapore)

Honor Harger is the Executive Director for ArtScience Museum at Marina Bay Sands. A curator from New Zealand, she has a strong interest in artistic uses of technologies and in science as part of culture. Honor brings with her over 15 years of experience of working at the intersection between art, science and technology. She recently hosted the immersive exhibition Wonderland, recounting the evolution of film-making and screen-based technologies. Honor also worked closely with teamLab to create the nature-inspired Future World permanent exhibition.

FOLLOW THE SPEAKER

15:30

BREAK

16:00

KEYNOTE

  • Speaker to be announced
16:20
Keynote

KEYNOTE: Sharon Ament - Director, Museum of London (UK)

CREATING 21ST CENTURY CULTURAL INSTITUTIONS – PLANNING FOR THE FUTURE
Musuem of London director Sharon Ament introduces some of the strategies and processes currently underway at the museum as it embarks on its £200 million relocation to Smithfield. Sharon will explore how to root the museum within the city communities it serves, managing internal innovation whilst designing the new museum services and visitor experience, and the new Culture Mile initiative, involving aggregated working between a group of institutions.

FOLLOW THE SPEAKER

17:00

CONCLUSION & FINAL THOUGHTS

  • Shelagh Magadza – Executive Director, The Chamber of Arts and Culture, WA 
17:15

NETWORKING RECEPTION