James Brett, Founder, The Museum of Everything

PASSION BRANDING: MAKING YOUR AUDIENCE FALL IN LOVE WITH YOU

The creative and cultural sectors are responsible for the most exciting and inspirational content and experiences being produced today. How do we leverage this position of strength to create brands and marketing campaigns that audiences get passionate about?

So called ‘passion brands’ are able to create powerful emotional connections with consumers and the arts are well placed to take advantage of this trend.