EXPERIENCE ECONOMY: CREATING EXTRAORDINARY MOMENTS AND STORIES THAT GET PEOPLE TALKING
We live in a world of overload and excess. But authentic and unique experiences still have the power to make deep connections with people. The best become a story that has to be shared. In a world of social media this is critical to growing audiences.
The recent explosion in innovation around using physical spaces also provides a huge opportunity to develop new audiences and content. We also explore the how 'real' and ‘digital’ are overlapping.