Schedule

08:15

REGISTRATION - Google

Google NYC, 111 8th Ave, New York, NY 10011 at the 16th Street entrance. Please note to come to 8th Avenue and NOT 9th Avenue. Photo ID required.
09:00

WELCOME

. Laurent Gaveau, Head of the Lab, Google Cultural Institute

09:05
09:15
Keynote

INSIGHTS FROM CONNECTING THE CREATIVE WORLD

09:45
Panel

BUILDING CREATIVE CITIES

An exciting mix of creative professionals, technologists and entrepreneurs are driving the development of the world’s leading cultural capitals. The creative and cultural industries are one of the growth drivers of the economy and this trend is repeated across the globe. The dynamism, scale and diversity of leading world cities make them hubs for cultural activity but is the growth of a creative city largely organic or can we engineer it through tools such as policy and investment? How do we balance top down with community empowerment?

This panel explores the ingredients that make the leading cultural cities tick and looks at what can be done to foster and encourage further growth in terms of developing appropriate environments, networks and infrastructure. It also examines how the Cultural Sector can better interface with other creative clusters in New York such as the growing tech scene and other opportunities such as urban development projects.

10:30
Panel

THE CONTENT REVOLUTION: TRANSFORMATION OF CONTENT CREATION AND DISTRIBUTION. WHAT ARE THE IMPLICATIONS FOR THE CREATIVE SECTOR?

Content is king as they say and the tools of the digital age mean that everyone is now potentially a broadcaster. Whole industries such as media and music have been disrupted. New revenue streams have opened up with YouTube stars achieving millions of views even for the most niche subjects. Unlikely hits repeatedly emerge across the digital spectrum where as innovators such as VICE are achieving growth by focusing on targeting particular audience segments. In this panel we hear from several innovators in this field who will tell their story and share their viewpoint. In the discussion we will explore the models for content creation, distribution and monetisation that will impact the cultural sector over the next few years.

11:10

BREAK

11:30
Lightning

FOUNDERS STORIES

The personal stories from the founders of some of the most exciting organisations around today. Discover insights and leadership lessons in developing and executing big ideas. Crucially we hear about the bad as well as the good in these candid tales of challenge and success. 

12:00
Panel

INTRAPRENEURSHIP AND HARNESSING RISK

Companies in all industries struggle to find the right balance between structured efficiency and entrepreneurial flexibility. Publicly funded organisations feel an extra pressure to spend every penny wisely and this can sometimes mean we do not move quickly enough or seize new opportunities.

True innovation and transformative ideas come through taking calculated risks and allowing for failure. The panel explores how to do this responsibly and effectively.

13:20

LUNCH

14:50
Panel

FOLLOWING THE CROWD: WHAT'S NEXT FOR CROWD FINANCE?

The crowdfunding story has been dominant since the dawn of public internet finance - but will it continue to grow and stay in it's current form? If not, what should we be looking out for? What are the trends that are shaping the future if this dynamic area? Should we be embracing this simple, effective mechanism closer than ever and should you jump on the bandwagon if you have not experimented with it yet and what is working? This is a chance to hear from innovators in the space such as Indiegogo and Kickstarter and explore emerging models such as crowd equity.

15:20
Panel

ART & TECHNOLOGY: UNLEASHING NEW FORMS OF CREATIVITY

For cultural organisations and creative businesses it is important we can both fully understand the new reality of our operating environment and see what is coming around the corner. How will the startup revolution going on outside of the walls of cultural institutions transform the environment in which we operate and what are the implications for both the cultural and creative industries and the communities we serve?

Throughout history new technologies have been followed by artistic breakthroughs. This panel looks at who is pushing the creative boundaries today.

16:00

BREAK

16:20
Panel

CREATING EXPERIENCES WORTH TALKING ABOUT

We live in a world of overload and excess but authentic and unique experiences still have the power to make deep connections with people. Some are so good that they become a story that has to be shared. In a world of social media this is critical to growing audiences. The recent explosion in innovation around using physical spaces also provides a huge opportunity to develop new audiences and content. We also explore how 'real' and 'digital' are overlapping. 

17:20
Keynote

BRIDGING THE GAP BETWEEN ART & TECHNOLOGY

17:50

CLOSING REMARKS

18:00

DRINKS RECEPTION - GOOGLE NYC

Drinks and canapés at the amazing new Google event space at their New York HQ which is one of the largest single buildings on Manhattan Island (a full city block) and formerly a Port Authority building.

08:30

REGISTRATION

MoMA, 11 West 53rd Street, New York, NY 10019
09:25

WELCOME


09:30
Keynote
10:00
Panel

RETAIL INNOVATION: PIONEERING CREATIVE ENTERPRISE

Understand the collaborative means and methods cultural entrepreneurs & tech innovators employ to disrupt and invent creative enterprise. This panel explores partnerships between culture and commerce such as MoMA’s link-up with uniqlo leading to a new range at the retailers 5th Avenue store as well as their recent partnership with Kickstarter. We look at exciting new possibilities technologies such as 3D printing offers and what opportunities these are creating for the cultural sector.

11:00

BREAK

11:20
Panel

CAMPAIGN & MISSION-DRIVEN BUSINESSES

The creative and cultural sectors are responsible for the most exciting and inspirational content and experiences being produced today. How do we leverage this position of strength to create brands and marketing campaigns that audiences get passionate about? So called 'passion brands' are able to create powerful emotional connections with consumers and the arts are well placed to take advantage of this trend.

12:00
Keynote
12:30

PERFORMANCE

Paola Prestini (NPR's Top Composer in the World Under 40), Kronos Quartet cellist Jeffrey Zeigler (Polar Music Prize, Grammy's President’s Merit Award) and Ian David Rosenbaum join forces to present a work that marries the human voice, percussion, and visuals with electronic resonances and that stretches the boundaries of live performance and technology.

14:00

CULTURAL TREND SCOUTING

Spend the afternoon exploring 1 of 3 of the most innovative cultural projects in NYC:

Governor's Island // Come see for yourself New York City’s newest 30 acres of park on Governors Island. Take an exclusive, behind the scenes tour with Trust for Governors Island President Leslie Koch, learn about the design of the extraordinary new public spaces and hear the inside story of how this Island has become New York City’s shared space for art and play. You will be added to the ferry list so you can bypass the ferry fare. Leslie will greet you on the Island side when you disembark the 3 PM ferry around 3:07.  

Kickstarter HQ // Kickstarter helps artists and audiences come together to bring new ideas to life. Join Kendel Ratley, Kickstarter’s Director of Partnerships, for a site visit to Kickstarter’s headquarters in burgeoning Greenpoint, Brooklyn. We’ll tour the former pencil factory and conclude with a presentation and dialogue about Kickstarter’s role in building a better world through creativity. Begins promptly at 2pm.

Queens Museum & Maker Faire Behind-the-Scenes Tour // Beginning at the iconic Queens Museum, get a welcoming tour from the Education Department and its Director, Jason Yoon showcasing its education programs, learn about their latest exhibit "Bringing the World into the World" and the not to be missed Panorama of the city of New York. The CFO of Maker Faire will then join you for a brief talk before you are chaperoned over to the neighboring New York Hall of Science where a rep for a behind-the-scenes tour of the Maker Faire. Meeting Point: 7 train Willets Point Subway Station at 1:30 pm.

...or, if you'd prefer to hang out at MoMA to continue networking and building collaborative ideas, you're very welcome and will be each be given a pass for a self-guided tour at the museum. 

08:00

REGISTRATION

Bloomberg, 731 Lexington Avenue, New York, NY 10022. Between 58th & 59th Street. Photo ID required.
09:00
09:05
09:25
Keynote

NEW HORIZONS: THE CHALLENGES & OPPORTUNITIES AHEAD

Culture has arguably never been so popular, with audiences at record levels. However, technological changes are disrupting the arts like any other industry from the creative process to business and distribution models as well as potential collaborators. Audiences are also no longer passive consumers and are seeking greater engagement as well as becoming more fragmented opening up new markets both domestically and internationally.

Our opening keynote discusses the challenges and opportunities that these trends present.

09:45
Keynote

CULTURAL LANDSCAPE

Culture has arguably never been so popular, with audiences at record levels. However, a challenging economic environment means organisations are seeking new income streams. Technological changes mean business and distribution models are evolving. Audiences are also no longer passive consumers and are seeking greater engagement as well as becoming more fragmented opening up new markets both domestically and internationally.

Our opening keynote discusses the challenges and opportunities that these trends present.

10:15
Panel

MODELS TO DISRUPT INDUSTRIES

What are the new business models that could help your organisation thrive in a changing world by disrupting from the inside out? This panel looks at how new funding methods and entrepreneurial approaches are allowing some organisations to achieve big ideas that deliver a wider audience reach, higher engagement and more income.

10:50

BREAK

11:20
Lightning

PIONEER STORIES

The personal stories from the founders of some of the most exciting new companies around. We hear the bad as well as the good in these candid tales of challenge and success. 

12:00
Panel

INSPIRING THE NEXT GENERATION

Moderated by Bloomberg News editor-at-large, Stephanie Ruhle, perspectives from leaders involved with engaging and educating youth and young adults in technology, culture, innovation and entrepreneurism on how can we increase access and create opportunities for cross-discipline and platform collaborations and partnerships to inspire the next generation.

12:40
Panel

MOBILE CULTURE

Mobile technology is ubiquitus with over 60% of the US population carrying a smart phone and tablets selling more than PCs for the first time in 2013. 

This panel explores how the rapid rise in connectivity is changing the way we communicate and engage with cultural audiences both inside of institutions and beyond. 24/7 connectivity and mobile consumption are changing our relationship with audiences. Topics of discussion include: 1. how the customer journey reaches beyond the walls of the institution. 2. Collaborators rather than customers.

13:20

LUNCH

15:00
Lightning

THE FUTURE OF... UNDERSTAND THE FORCES SHAPING THE INDUSTRIES THAT MATTER TO THE ARTS

Four speakers tackle the trends shaping the industries that matter to the cultural and creative sectors. Get insights into what's around the corner in areas such as education, media, marketing, music and technology.

15:40
Panel

CROSS PLATFORM: LEVERAGING YOUR CONTENT AND BRAND ASSETS ACROSS MULTIPLE CHANNELS

A chance for delegates to grow their understanding of cross platform media development & distribution to exploit brand strengths and facilitate global expansion by hearing from a range of innovators in the field. Perfect for Directors, Heads of Department, Managers and cultural entrepreneurs.

16:15

BREAK

16:45
Panel

FUTURE OF PARTNERSHIPS

This session explores the partnership models that are the secret to making a big impact with limited resources. It will also look at how new forms of partnership based on shared knowledge, networks and skills are allowing organisations to create truly ambitious projects. We uncover success stories from the museums and theatres that have used partnerships to launch ambitious projects at a scale that would have been impossible alone. We will also look at how traditional sponsorship models are morphing into co-produced activities.

17:25
Panel

THE HYPE MACHINE: BUILDING, ENGAGING AND SUSTAINING COMMUNITIES

Ideas such as RED and Nike+ rapidly became movements and communities thanks to the vision of the innovative minds behind them. We hear from the people responsible for helping to build some of these iconic brands as well as others such as Ace Hotels to understand how to build a buzz around an idea, product or service. What are the ingredients for success that allow you to get cut through in a competitive marketplace full of noise?

18:10

DRINKS RECEPTION - BLOOMBERG HQ

At the end of three super-charged days enjoy a chance to unwind and network over a drink in the impressive Bloomberg HQ building.