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John Cassy

Co-Founder, Factory 42

Factory 42 is a Somerset House based production company with a BAFTA winning creative team working across Television and immersive content. Upcoming projects including Hold The World, a ground breaking interactive virtual reality experience with Sir David Attenborough set in the Natural History Museum. Previously, Cassy worked in senior roles at Sky for 10 years. These included creating and running the Sky Arts channels and then working across genres from sports to factual to music to arts.   He is a board Governor of the International Advanced Imaging Society in LA, as well as a Trustee of the Almeida Theatre.

A former Guardian journalist, John spent ten years at BSkyB in a range of senior editorial and commercial roles. These included founding and growing Sky Arts into the UK’s leading portfolio of cultural TV channels, as well as one of the largest corporate supporters of the arts. Programming highlights included Antony Gormley's BAFTA nominated One & Other public art project in Trafalgar Square and the BAFTA winning and technologically ground-breaking film David Attenborough’s Natural History Museum Alive. He has served on various industry boards and is a Trustee of the Almeida Theatre in London, as well as a mentor with the charity UpRising.

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John Cassy

Co-Founder, Factory 42

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