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Robert Bridge

Vice President, Head of International Marketing at Yahoo

Robert has worked for Yahoo since 2010 where he is responsible for the company’s marketing strategy and operations, which includes consumer and B2B marketing, across EMEA, LATAM, India, South East Asia and Canada. He has led Yahoo’s recent World Cup Campaign, fronted by Jose Mourinho, including the multimarket #Special1s footballing skills competition which was housed exclusively on Yahoo owned platform, Tumblr. Before heading up International Marketing at Yahoo, Robert oversaw Marketing for the EMEA region, including Research and Public Relations. Prior to that, Robert was responsible for the EMEA B2B marketing activities, which aimed to engage with agencies, advertisers and partners.

Prior to joining Yahoo, Robert was Global Marketing Director at Phorm, a personalisation technology company, where he was responsible for their worldwide trade and consumer marketing. He also worked in the US as Vice-President of Marketing and Business development for Transit TV, a digital out-of-home company and US-based division of the Torstar Corporation. Before working in the US for Transit TV, Robert was the Strategic Development Manager for the digital division of the Telegraph group, where he introduced some of the first pay-walls within digital media.

His first job after graduating was on the John Lewis management programme. Robert received a BSC with Honours in Environmental Biology from the University of Newcastle-upon-Tyne in the UK.

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Robert Bridge

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