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Isabel Soden

Chief of Play (Founding Director, Writer/Director, Strategist), Reuben Feels

Isabel Soden is the chief of play and founding director of Reuben Feels, an immersive theatre company pioneering the space where theatre and brands meet.

Isabel received her BA in Philosophy and Psychology at Leeds University and went on to train as an actress at Central School of Speech and Drama, The Actors Centre. She spent two years working for the likes of cutting edge immersive theatre-makers, Secret Cinema, You Me Bum Bum Train, and Theatre Lab Company, while simultaneously event coordinating large-scale private and corporate events. Recognising the role of immersive storytelling in marketing and events, Isabel created Reuben Feels in 2012.

In her role as writer/director, working with creative partner Natalie Marsland, she creates bespoke immersive productions. The brand story becomes a whole new world. Consumers are emotionally engaged, active participants. And most importantly everyone is playing.

To date Reuben Feels have created over 80 productions internationally for clients such as easyJet, Diageo, P&G, Google, Red Bull, and Netflix. Isabel and Natalie were awarded TIME OUT’S ‘100 MOST INFLUENTIAL CREATIVES’. The company’s productions have been awarded continuously, including being SHORTLISTED FOR 3 CANNES LIONS, and winning BEST LIVE PR EVENT PR AWARDS.

Simon Cronshaw

Co-Founder, CultureLabel.com & REMIX Summits

Peter Tullin

Co Founder, REMIX Summits & CultureLabel.com

Jonathan Robinson

Founder, Civic and Global Impact Hubs

Philip Long

Director, V&A Dundee

Mariana Duarte Silva

Co-Founder & Director, Village Underground Lisboa

Jim Beirne MBE

Chief Executive, Live Theatre

Sophie Harding

Trends & Insights Director, Mindshare UK

Ella Goldner

Co-Founder & GM, Zinc

Annette Mees

Head of Audience Labs, Royal Opera House

Brett Wigdortz OBE

Founder and Honourary President, Teach First; Chair, National Citizen Service Trust; Co-Founder & CEO, tiney.co

Laura Jordan Bambach

Chief Creative Officer, Mr President, Founder, CANNT Festival & Co-founder, SheSays

Eric Nuzum

Podcast and Media Consultant - Former SVP, Original Content Development, Audible (Amazon) & VP Programming, NPR

Ksenia Zemtsova

Co-Founder, Art Night

Philippine Nguyen

Co-Founder, Art Night

Rick Gibson

CEO, British Games Institute (BGI)

John Cassy

Founder, Factory 42

Rachael Norton-Drew

Festival & Company Manager, York Mediale

Liat Rosenthal

Creative Producer - Uniqlo Tate Lates

Isobel Colchester

CEO, Poet in the City

Hadrian Garrard

Founding Director, Create London

John McGrath

Artistic Director & CEO, Manchester International Festival & The Factory

Chris Gourlay

Founder & CEO, Spacehive

John Beasley

Chief Marketing Officer, Vero - True Social (ex VP Marketing EMEA Monster & Head of Brand Red Bull)

Freya Murray

Program Manager and Creative Lead, Google Arts & Culture

Lisa Westcott Wilkins

Founder, DigVentures

Lauren Zawadzki

Partner, Deco Publique

Elena Gifford

Partner, Deco Publique

Andy Lanning

Executive Creative Director, Magic Leap & Creator, Guardians of the Galaxy (Marvel)

Charlotte Appleyard

Director of Development & Business Innovation, Royal Academy of Arts

Anna Burkey

Co-Founder, Foundry658 - new Creative Industries Accelerator by State Library Victoria & Australian Centre for the Moving Image (ACMI)

Holly Tucker MBE

Founder, Holly & Co (Founder of notonthehighstreet.com and UK Ambassador to Creative Small Businesses)

Isabel Soden

Chief of Play (Founding Director, Writer/Director, Strategist), Reuben Feels

Sharon Ament

Director, Museum of London

Rupert Barrington

Series Producer, BBC Dynasties

David Jubb

Artistic Director, Battersea Arts Centre

Pip Black

Co-Founder, Frame

Ged Matthews

Freelance Placemaking Creative Producer

Prof. Andrew Chitty

Creative Economy Champion, Arts and Humanities Research Council (AHRC)

Daniel Stevens

Advocacy & Communications Manager, Knowledge Quarter London