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John Cassy

Founder, Factory 42

John Cassy is Founder and Chief executive of Factory 42, one of the UK's leading immersive content studios. The company's mission is to reimagine the future of entertainment and has a multi-disciplinary team made up of artists, producers, engineers, animators, writers, researchers, gamers and an architect and a neuro-scientist.

Commercial partners include Sky, the BBC, Google, Facebook, Magic Leap while the company also works with a wide range of publicly funded organisations ranging from Innovate UK and AHRC to the Natural History Museum, Science Museum, Tate and Royal Academy. The company also works with talent including Sir David Attenborough and the environmentalist Chris Packham. Prior to founding Factory 42, John spent 10 years at Sky, Europe's largest entertainment company, where he ran TV channels and commissioned programming on on subjects as diverse as arts, Premier League football and golf's Ryder Cup. He is a Trustee of London's Almeida Theatre and on the Advisory Board of the National StoryFuture Academy. He has an MA from St John's College, Cambridge and is an Honorary Professor at University of Exeter.

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Maria Balshaw CBE

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Luke Johnson

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Yasha Young

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Sharon Ament

Director, Museum of London

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Dan Kieran

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Ros Lawler

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Chris Michaels

DIgital Director, National Gallery

Henry Stuart

CEO, Visualise

Mark Miller

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Program Manager and Creative Lead, Google Arts & Culture

Andrew Humphries

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Dr Tim Minshall

Professor of Innovation, University of Cambridge

Lee Schuneman

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David White

Head of Digital Learning, University of the Arts London

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Dr Kris Naudts

CEO & Founder, theculturetrip.com

Dr Paul Thompson

Vice-Chancellor, Royal College of Art

Dave Patten

Head of New Media, The Science Museum

Anna Lowe

Co-Founder, Smartify

Dan Smith

Director & Creative Director, Factory 42

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Co-Founder, VINE Creatives & Founding Member, We Are Stripes

Emily Smith

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Daniel Murray

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Barbara Geary-Truan

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Director of Innovation, Royal College of Art

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Chancellor’s Fellow in Cultural and Creative Industries, University of Edinburgh

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Artistic Director, Almeida Theatre

Corinne Fitzgerald

Research Co-ordinator, Swiss Re Institute

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Emma Blake Morsi

Founding Editor-in-Chief, Nocturnal

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John Cassy

Founder, Factory 42

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