Schedule

08:00

Networking breakfast & registration

09:00
Keynote

Welcome & Introduction

A chance to learn more about Google and the Cultural Institute and the opportunities for the arts
09:10
Lightning

What's coming next? The undercurrents shaping the cultural landscape

09:35
Keynote

Culture, Innovation & Risk

Hear from this globally prolific creative leader at the very top of their game explain how culture, innovation and risk are not natural enemies and in fact make good bed friends.

10:00
Panel

Digital Disruption & The Future of Story-telling

The digital disruption has radically affected the way we communicate and connect with audiences, and create and charge for content. Where has this left brands, businesses and cultural creators? How has it impacted the art and craft of story-telling? And what does it mean for the digital generations?

10:45

Break

11:15
Panel

The New Economy - Boosting Creative Capitals

An exciting mix of creative professionals, technologists and entrepreneurs are driving the development of the world’s leading cultural capitals. The creative and cultural industries are one of the growth drivers of the economy and this trend is repeated across the globe. The dynamism, scale and diversity of leading world cities make them hubs for cultural activity but is the growth of a creative city largely organic or can we engineer it through tools such as policy and investment? How do we balance top down with community empowerment?

This panel explores the ingredients that make the leading cultural cities tick and looks at what can be done to foster and encourage further growth in terms of developing appropriate environments, networks and infrastructure. It also examines how the Cultural Sector can better interface with other creative clusters in New York such as the growing tech scene and other opportunities such as urban development projects.

12:00
Panel

Educating the next generation

Presented by General Assembly, this panel explores perspectives from leaders involved with engaging and educating youth and young adults in technology, culture, innovation and entrepreneurship. How can we increase access and create opportunities for cross-discipline and platform collaborations and partnerships to inspire the next generation?

Panel

David Attenborough’s Natural History Museum Alive

The inside story on how this technologically ground-breaking and BAFTA award winning film brought one of Britain’s most loved and visited cultural institutions to life in an entirely new way. Senior representatives from the Museum, broadcaster Sky and the cutting edge production company behind the film discuss creative processes, technological challenges, communications strategies and audience impacts.

12:40

Lunch

13:30
Keynote

NEW HORIZONS: THE CHALLENGES & OPPORTUNITIES AHEAD

Culture has arguably never been so popular, with audiences at record levels. However, technological changes are disrupting the arts like any other industry from the creative process to business and distribution models as well as the range of potential collaborators. Audiences are also no longer passive consumers and are seeking greater engagement as well as becoming more fragmented opening up new markets both domestically and internationally.

Our arts keynote discusses the forces shaping the arts landscape and the challenges and opportunities that these present as we explore the future of cultural production and engagement.

14:00
Panel

BEYOND HYPE: BUILDING, ENGAGING AND SUSTAINING COMMUNITIES

Building an audience that follows your every word beyond hype and from word of mouth is not an easy feat as it must come across as organic and yet takes highly skilled application. This panel explores the techniques and mechanisms that could make your audience fall in love with you. Ideas such as RED and Nike+ or 38 Degrees rapidly became movements and communities thanks to the vision of the innovative minds behind them. We hear from the people responsible for helping to build some of these iconic organisations and brands. What are the ingredients for success that allow you to get cut through in a competitive marketplace full of noise? 

14:45
Panel

The Gaming Revolution: Everyone's a gamer

A new panel for 2014 sees founders and leaders explore the potential role of gaming in culture as well as understand the trends that are driving the growth of this dynamic and diverse industry. Gamers are everywhere and if the arts are looking to seek out new audiences this is one place where they can be found. Mainstream gaming now turns over more than cinema and other entertainment segments and casual gaming on mobile has drawn in new audiences that would never normally be classed as gamers. The indie gaming sector has produced titles such as Minecraft that are creative tools allowing people to build and inhabit online worlds that have a lot of potential for the arts to infiltrate in creative ways. This panel gives the arts sector a glimpse into a world that is having more and more influence and crossover potential to the arts with the rise of massive open worlds in Triple AAA titles such as Grand Theft Auto where gamers can roam freely. The growing narrative sophisitication of games such as The Last of Us also point at new opportunities. We also look at what gamification in the arts could mean.

15:30

Break

16:00
16:15
Panel

MOBILE CULTURE

Mobile technology is ubiquitous with over 60% of the US population carrying a smart phone and tablets selling more than PCs for the first time in 2013. This panel explores how the rapid rise in connectivity is changing the way we communicate and engage with cultural audiences both inside of institutions and beyond. 24/7 connectivity and mobile consumption are changing our relationship with audiences. Topics of discussion include: 1. how the customer journey reaches beyond the walls of the institution. 2. Collaborators rather than customers.

17:20
Keynote

No Boundaries

The creative and cultural sectors are responsible for the most exciting, desirable and inspirational content and experiences being produced today. How do we leverage this position of strength to create brands and marketing campaigns that audiences get passionate about on a global scale?

18:00

The Coffeehouse Experiment

A chance to experience the hit experience from The Keeper's House at the Royal Academy of Art - The Coffeehouse Experiment, hosted by Dr Matthew Green, Author of the Time Traveler's Guide to London (Penguin)

....A dash of history: Back in the mid-17th century a major social phenomenon began to brew in the back streets of London: the coffeehouse.

Prior to the introduction of coffee, the urban British public survived on a liquid diet of booze and milk as the water was too polluted. The transition from consuming alcohol (a depressant) to caffeine (a stimulant) in the academic world facilitated the rise of an establishment broadly credited as the birthplace of the stock exchange, modern museums, plethora works of literature and many more. 

The London coffeehouse was an electric hot-bed of clandestine, no-holds-barred, radical thinking that permeated the cultural, scientific and political landscapes.

Nowadays, coffeehouses are a very different animal – cold, commercial outlets adorned with hands-free professionals, plugged-in hipstermaniacs and the plastic brigade. It is exceedingly rare to encounter anything like the coffeehouse culture in this day and age.

Hence, REMIX presents "The Coffeehouse Experiment".

Inspired by the etiquette, conventions and dynamic sociability of the original coffeehouses, The Coffeehouse Experiment offers a radical space for delegates to come together, be inspired and exchange ideas on a kaleidoscopic array of topics...

08:00

Networking breakfast & registration

09:05
Keynote

Building Disruptive Collaborations

09:30
Panel

Technology and New Forms of Creation and Participation in Arts & Culture

For cultural organisations and creative businesses it is important we can both fully understand the new reality of our operating environment and see what is coming around the corner. How will the startup revolution going on outside of the walls of cultural institutions transform the environment in which we operate and what are the implications for both the cultural and creative industries and the communities we serve?

Throughout history new technologies have been followed by artistic breakthroughs. This panel looks at who is pushing the creative boundaries today.

Curated by The Space.

Panel

Art of Collaboration: Hyundai Fuel Cell Farm

This session explores using the power of design and sustainable storytelling to bring a brand to life. Gerry Hopkinson, co-founder of Unity, tells the story of an ambitious project that saw the creation of a living, breathing (and swimming!) infographic . Promoting Hyundai's Hydrogen Fuel Cell Vehicle the ix35, Unity highlighted the purity of its exhaust output – just water – by funnelling it into a fish tank to grow vegetables in a spectacular setting in front of The Design Museum. This food was then served up by a star chef to journalists, bloggers and influencers. It promoted the car's green credentials, captured the imagination of media and provided a positive vision of the future. 
 
Gerry Hopkinson is co-founder of Unity. Gerry founded Unity ten-years-ago and it has grown to become one of the world's most respected communications consultancies. It connects brands with people by turning them into fans – a People Media approach. Unity has been nominated for 56 awards in 2014 so far

Paul Smyth, co-founder of Something & Son. It is a design practice rooted in inquisitiveness and experimentation – across art, engineering, social systems and the environment
10:15
Panel

COMPETING ONLINE: GETTING ABOVE THE NOISE

Competition has never been greater for online audiences. Arts organisations are up against many other organisations that are both building and creatively utilising existing platforms and services such as Minecraft, YouTube, Vine, Twitch, Twitter, Vimeo, Instagram and more to grow communities. We look at what it takes to cut through in this space such as how to create great content and execute viral campaigns. We explore where digital audiences are congregating to understand where best to put our limited resources. We also look at what they are doing in online worlds such as Minecraft and how we adapt our behaviour and approach to connect with them. On this panel we hear from content creators, content platforms and digital entrepreneurs from inside and outside the cultural sector who are innovating in this space. 

11:00

Break

11:30
Panel

Multi-Channel Culture: Strategies for Developing New Markets and Audiences to Grow the Market

A chance for delegates to grow their understanding of cross platform media development & distribution to exploit brand strengths and facilitate global expansion by hearing from a range of innovators in the field. Perfect for Directors, Heads of Department, Managers and cultural entrepreneurs.

12:15
Panel

CREATING EXPERIENCES WORTH TALKING ABOUT

We live in a world of overload and excess but authentic and unique experiences still have the power to make deep connections with people. Some are so good that they become a story that has to be shared. In a world of social media this is critical to growing audiences. The recent explosion in innovation around using physical spaces also provides a huge opportunity to develop new audiences and content. We also explore how 'real' and 'digital' are overlapping. 

FOLLOW THE SPEAKER: CHRIS MICHAELS, BRITISH MUSEUM

This session takes place in ROOM 2 and allows delegates to extend the discussion with the speakers and each other.

In partnership with Antenna Lab
13:00

Lunch

14:00
Lightning

Pioneer Stories

Lively tales from pioneers disrupting their fields - addressing project highlights, personal challenges and professional breakthroughs. 

Hear them illustrate their top 5 ingredients to success (and anecdotes to learn from their most poignant mistakes). 

MASTERCLASS: CREATING PREMIUM CULTURAL EXPERIENCES

  • Simon Cronshaw, Co-Founder, CultureLabel.com & REMIX Summits
When you buy an 'experience package' as a gift, why are there so many spa days and golf courses? Why are there so few uniquely interesting cultural experiences?

Following the Day 2 Panel on "Creating Experiences worth Talking About", this one-hour workshop will present and discuss exclusive insights emerging from the Culture Experiences R&D project, a year-long partnership between arts organisations to design new models for selling premium experiences in the gift economy (without cannibalising membership sales).

Topics covered will include:
  • Current supply of events (member events, popular cultural experiences from outside the sector)
  • Exclusive consumer insights, based on extensive research by Fusion Analytics
  • Matching cultural assets with opportunities
  • The business case (including the relationship with member events)
15:00
Lightning

Changing Direction: A Tale of Reinvention

How do brands reposition themselves in a world where business models need constant reinvention. 

15:15
Panel

Creative Enterprise: Transforming Business Models

What are the new business models that could help your organisation thrive in a changing world by disrupting from the inside out? This panel looks at how new funding methods and entrepreneurial approaches are allowing some organisations to achieve big ideas that deliver a wider audience reach, higher engagement and more income.

FOLLOW THE SPEAKER: ELEANOR FORD, INNOVATION DIRECTOR, TIME OUT

This session takes place in ROOM 2 and allows delegates to extend the discussion with the speaker and each other.

In partnership with Antenna Lab
16:00

Break

16:15
Keynote

Talk followed by Demo / Performance

  • Bruno Zamborlin, Creator, Mogees
Bruno Zamborlin is a technologist, music technology researcher and live performer. His research focuses on new methods for gestural interaction with everyday objects and their applications in the creation of new interfaces for musical expression. After working for 5 years at IRCAM / Pompidou Centre in Paris and Goldsmiths, University of London, he created his last and most successful project called Mogees. As an artist, he performs in solo and with British experimental dance music pioneers Plaid (Warp records).

Mogees is a novel technology that turns physical objects into unique music instruments by converting the vibrations that we make when we touch them into sound on the fly. The Mogees sensor is combined with a mobile app that detects and analyses the acoustic properties of physical objects and augments these to create music.
16:40
Panel

CULTURE & BROADCASTING - WHERE NEXT?

Technological innovation continues to disrupt the broadcasting industry. This has brought with it huge benefits such as new ways to create a dialogue with audiences that are no longer just passive consumers of content. The growth in the number of channels and platforms such as iPlayer, Smart TVs and Netflix combined with the re-invention of long-standing players in the market creates both new opportunities and challenges for the cultural sector. This panel explores the viewpoints of a number of industry experts on the future direction broadcasting and the implications for the arts. It also looks at what new technology innovations are coming around the corner, evolving business models and how partnerships between the industry and the arts will potentially transform. We consider the position of artists and arts organisations in this landscape as both content creators and distributors. 

17:25
Keynote

Growing a Global Superbrand

The creative and cultural sectors are responsible for the most exciting, desirable and inspirational content and experiences being produced today. How do we leverage this position of strength to create brands and marketing campaigns that audiences get passionate about on a global scale?

17:50
18:00

DRINKS RECEPTION - GOOGLE HQ