Networking breakfast and registration


Culture, Technology, Entrepreneurship

Culture has arguably never been so popular, with audiences at record levels. Audiences are also no longer passive consumers and are seeking greater engagement and a creative role as well as becoming more fragmented with new markets opening up both domestically and internationally. Technological changes mean business and distribution models are evolving and a challenging economic environment means organisations are seeking new income streams. Innovation is coming from lots of different places with a revolution in the design and manufacturing with technologies like 3D printing crossing over to industries such as culture. REMIX seeks to bring different sectors together for mutual benefit and this session also looks at the future of cross-disciplinary collaboration.

Led by Jemima Kiss, Head of Technology at The Guardian and a regular on the hugely popular Tech Weekly podcast, the discussion will take in some of the new ways that technology and culture are intersecting. We look at the wider digital trends that are shaping the landscape. How cultural consumption is changing in a digital world, the emergence of new business models and the blurring of digital and physical.


Building the Creative Capital

An exciting mix of creative professionals, technologists and entrepreneurs are driving the development of the world’s leading cultural capitals - London being a prime example according to the recent 2012 World Cities Culture Report. The creative and cultural industries are one of the growth drivers of the economy and this trend is repeated across the globe.

This panel explores what ingredients makes these cities tick and looks at what can be done to foster and develop further growth in terms of both environment, networks and infrastructure. It also examines how the Cultural Sector can better interface with other creative clusters such as Tech City to take advantage of the new industrial revolution in East London.


How do we build creative businesses? Unlocking new income and transforming business models

What are the new business models that could help your organisation thrive in a changing world?

This panel looks at how new funding methods and entrepreneurial approaches are allowing some organisations to achieve big ideas that deliver a wider audience reach, higher engagement and more income.




Lightning round 1

A chance to hear 4 quick-fire talks by the disrupters, experts, innovators and founders behind fascinating entrepreneurial projects and ideas that have the potential to transform culture. Including:

Alex Fleetwood, Founder of Hide&Seek

Hide&Seek believe that play – as a theme, a way of being, and design tool – is integral to understanding how culture will develop in the 21st century.

In the last five years, they have worked with a wildly diverse range of clients and partners. They have made an iOS arcade game for the Royal Opera House, consulted on gamification for clients such as eBay, Cadbury and the BBC, produced transmedia projects for Warner Bros., Wieden & Kennedy and Film4, and made their own games like the Boardgame Remix Kit, Drunk Dungeon and Searchlight.

See Alex Fleetwood bio here

Pip Jamieson, Co-Founder, The Loop

The Loop is a professional networking site for creative types (think a cool, creative Linkedin) launched in Australia in 2009 and coming to the UK in 2013. The platform is revolutionising how creative professionals connect with commercial opportunities.

See Pip Jamieson bio here

Nick Tandavanitj, Artist, Blast Theory

Sheffield DocFest have collaborated with technology giant EE to turn the city into a performance space with new works developed by innovative arts collective Blast Theory.

See Nick Tandavanitj bio here

Nick Farnhill, Founding Partner, POKE

Poke has been at the forefront of interactive communications and digital marketing since it's launch. Founding Partner Nick Farnhill talks about the new BL-NK space POKE helped launch in Hackney this year - a new type of hub for the creative and tech community - along side other partners including V&A and onedotzero.

See Nick Farnhill bio here


Passion Branding: making your audience fall in love with you

The creative and cultural sectors are responsible for the most exciting and inspirational content and experiences being produced today. How do we leverage this position of strength to create brands and marketing campaigns that audiences get passionate about?

So called ‘passion brands’ are able to create powerful emotional connections with consumers and the arts are well placed to take advantage of this trend.




New Horizons: Challenges and Opportunities

Culture has arguably never been so popular, with audiences at record levels. However, a challenging economic environment means organisations are seeking new income streams. Technological changes mean business and distribution models are evolving. Audiences are also no longer passive consumers and are seeking greater engagement as well as becoming more fragmented opening up new markets both domestically and internationally. Spaces are changing and we need to invest the cultural spaces and organisations for the 21st century.

This keynote by Jude Kelly, Artistic Director of The Southbank Centre discusses the challenges and opportunities that these trends present in the context of the ongoing transformation of the Southbank Centre.

Intra-preneurship: building a culture of innovation

Companies in all industries struggle getting the right balance between structured efficiency and entrepreneurial flexibility. Publicly funded organisations feel an extra pressure to spend every penny wisely and this can sometimes mean we do not move quickly enough or seize new opportunities.

True innovation and transformative ideas come through taking calculated risks and allowing for failure. The panel explores how to do this responsibly and effectively.


The future of partnerships

This session explores the partnership models that are the secret to making a big impact with limited resources. We uncover success stories from the museums and theatres that have used partnerships to launched ambitious projects at a scale that would have been impossible alone. We also look at how traditional sponsorship models are morphing into co-produced activities.




Lightning round 2

Femi Longe, Co-creator Hub, Nigeria

The Co-creator Hub is an multi-purpose space in Lagos to help catalyse social tech ideas. The aim of the Co-creator Hub is to to solve some the of social problems in Nigeria by developing a space where technologists, social entrepreneurs, policy makers and hackers can come together to invent new solutions. Numerous new start-up companies have been created to this end and they have partnered with leading tech players such as Microsoft.

See Femi Longe bio here


The BFI have just launch the BFI player which will revolutionise the way they distribute UK film content offering instant access to the best of their archive and British film more widely. Alongside this innovations such as same day premiere's will help build a whole new online audience for UK film across the globe. Edward talks about the evolution of the project and some of the new thinking such as location based search. 

See Edward Humphrey bio here


Getty Images is the leading photo stock agency in the world for creative professionals, media and corporate clients and has been at the forefront of using new technologies for distribution. Christian talks about their newest innovations including image recognition software to help track and protect images online.

See Christian Toksvig bio here

OLIVIA STEELE, Co-founder and Creative Director, PRET A DINER

Founders, KP Kofler and Olivia Steele, wanted to create a restaurant where curiosities could be satisfied. They believed in rejecting the obvious and embracing the unknown, allowing their future diners to indulge themselves in a multi-sensual space, pushing the boundaries of design and food.

See Olivia Steele bio here


Experience economy: creating extraordinary moments and stories that get people talking

We live in a world of overload and excess. But authentic and unique experiences still have the power to make deep connections with people. The best become a story that has to be shared. In a world of social media this is critical to growing audiences.

The recent explosion in innovation around using physical spaces also provides a huge opportunity to develop new audiences and content. We also explore the how 'real' and ‘digital’ are overlapping.


Making Big Ideas Happen!

Richard will deliver the closing Keynote on Day 1 of REMIX - looking at how to make big ideas happen. He will draw on his experience as Co-Founder of Innocent Drinks once of the UK's leading consumer brands that has recently been sold to Coca-Cola. Richard is also one of the driving forces behind Art Everywhere, the largest exhibition of its kind in the world drawing in supporters from the Tate and Art Fund to Richard Branson 

Drinks reception


Networking breakfast and registration

Event description


Introduction to Master class day

14 Master classes and workshops led by founders, leaders, experts and innovators in their fields, run in two streams throughout the day. A chance for delegates to dig deeper and come away with practical frameworks, tips, stories and insights to put ideas into action. Perfect for Directors, Heads of Department, Managers and cultural entrepreneurs.


Building Online Communities

This master class looks at how cultural organisations are using social media to engage with audiences and build online communities. Matt Cooke and Lucy Schwartz share lessons and best practice examples from inside and outside of the sector. Jesse Ringham, who lead's Tate's digital audience and marketing development, will discuss the successful social strategies that have put Tate at the forefront of museums in the UK in its use of digital media.

Multi Channel Distribution Strategies

Media distribution and consumption is changing at an exponential rate. What are the models for content distribution and audience engagement that will impact the cultural sector? The boundaries between platforms are falling away and stories are being told in myriad ways – so does content development and distribution need to be considered as multi channel from the outset? Anna has set up the innovative Film4.0 initiative for Channel 4 and will explore how their thinking in this area can be applied to the cultural sector.


Intrepreneurship: Building a Culture of Innovation

Jeremy Basset shares learnings from his time as a Global Director in Unilever’s Entrepreneurship Unit, where he cultivated business opportunities which could grow to become the future of Unilever. This included developing new technologies, business models and partnerships to help stretch Unilever beyond the company’s core capabilities. Jeremy is now responsible for leading Unilever’s engagement with startups and accelerators and is a regular mentor to various startups.

Experiences Income

A consortium of cultural organisations including the English National Opera, Barbican, The Whitechapel Gallery, The Design Museum, The Royal Academy, Dulwich Picture Gallery and CultureLabel have recently received major support from NESTA to develop a new platform to develop premium culture experiences for the consumer market. This master class looks at how cultural organistations can leverage their resources to monetise experience packages to a wide consumer audience. Angharad Lloyd-Jones, Deputy Director of Development, Royal Academy will discuss Keeper's House as an example. This exciting new project launching in autumn 2013 will bring existing and new visitors a totally new experience of the institution, inspired by the members club model.


Coffee Break


Pitching Skills

A trained actor, Stuart is passionate about enabling his clients to present themselves effectively and authentically. He is a business mentor for the Wayra Academy (the tech incubator space for Spanish telecommunications giant Telefonica) and has worked with the Hay Group, Hyder Consulting and UCL, among others.

Creating Digital Content

In this master class find out about what content sticks with audiences. It has been said that the growth of communities around platforms such as YouTube and Vimeo means there is potentially an audience for everything. Understand how to create and distribute content to will allow you to reach your niche. Who are the stars of YouTube and what techniques are they using to ride these trends to grow thousands and millions of followers.


Monetising Physical Space

Led by Mark Hislop, Commercial Director, Somerset House. Over the past 10 years Somerset House has pioneered new initiatives that maximise the income through using their spaces in innovative ways to create multi-million pound income streams. The outdoor ice-rink is so popular it has been sponsored by brands such as Tiffany and this year by COACH . This has allowed the creation of fringe events such as the Christmas Arcade. In this Master Class, Mark Hislop, the former MD of Habitat and Commercial Director of Somerset House  explains how the organisation is using their physical assets to generate new income streams.

Data - The New Oil

Technology allows us collect data on audiences with a breadth (huge numbers of people) and depth (granular information about behavioral patterns) never before possible. How do we make the most of analytic tools to understand our digital visitors to the same extent as our physical visitors. Used properly this data is the key to unlocking a powerful understanding of our audiences, where they overlap and allowing us to create tailored offerings to different customer segments that fulfill their needs.




Building A World Class Retail Brand

Time Out recently named Tatty Devine's Brick Lane boutique the "Best Small and Beautiful Shop" in London. They have worked with avant-garde girl group Chicks on Speed, British fashion designers like Louise Gray and Peter Jensen, artists including Rob Ryan and Gilbert & George, and produced exclusive pieces for Tate, MoMA, V&A and Selfridges.


Developing New Business Models

The entrepreneurs behind, the leading online superstore for the best designer-led products and limited edition art from the world's best creative cities. CultureLabel Agency introduces you to its 5-step framework to help cultural entrepreneurs develop big ideas. Based on their influential books on cultural entrepreneurship 'Intelligent Naivety' and 'REMIX'.

The Future of Marketing

Danielle Zezulinski explores the radical shift taking place in the relationship between people and brands. Behaviours that were once fringe are now mainstream as people no longer just consume – they participate, share, make and curate. Owen identifies key trends and introduces models and tools to help cultural organisations build marketing campaigns and brands that take advantage of this seismic change in consumer behaviour and resonate with their audiences.


Coffee Break


Crowd Funding

Crowd funding has the potential to help arts and creative companies raise money in new ways, tapping into a wider audience keen to engage deeply with cultural productions and projects. Culture Crowd are behind the influential ARHC report into the opportunities of crowd funding for our sector and will share their learnings to help you plan the right campaign for your type of project.

Digital Innovation

NESTA will share key learnings from their Digital R&D Fund for Arts and Culture (in partnership with Arts Council England and AHRC) which is investing £7m over three years into projects that harness digital technologies to connect with audiences and explore new business models. This master class will feature insightful takeaways from the entrepreneurs who have taken part in the in process. 


Google Culture - What they've been up to

All you ever wanted to know about the Google Cultural Institute and their plans and thoughts around the dynamic theme of art and technology.

Closing remarks


Trend Scouting

A curated tour of London. A select group of delegates will discover the most innovative projects in the city and hear the stories of the cultural and technology entrepreneurs behind them.

By invitation. To find out more and register interest please email us: [email protected]