Keynote: The Future Museum
With the radical changes in behaviours brought about by the digital revolution, both the commercial and cultural sectors are seeing their business models challenged to the core: they have to adapt their offer or face a very uncertain future. Looking more specifically at shopping malls and museums, some of the strategies that they are putting into action have been inspired by how brands have been adept at creating experiences, telling stories and creating connections to build direct consumer relationships. This presentation will look at these underlying trends in the cultural and commercial sector and give some examples of changes drawn from the experience of the Design Museum, a museum that sits at the cross road between culture and commerce.
