Experience Vivid Sydney as part of your REMIX trip


REMIX is delighted to be part of this year’s Vivid Ideas program during Vivid Sydney, the world’s largest festival of light, music and ideas.

Vivid Ideas is Asia Pacific’s annual celebration of innovation, creativity and community, and is held as part of Vivid Sydney. Vivid Ideas brings the world’s greatest minds, innovators and industry leaders to Sydney to build engagement between the creative industries and the broader economy, exploring trends, movements and opportunities that shape society and business through public talks, industry seminars, conferences, workshops and debates.

Vivid Sydney is owned, managed and produced by Destination NSW, the NSW Government’s tourism and major events agency and runs from 27 May to 18 June 2016.

It is a natural fit for REMIX, and we’re proud to officially be part of the Vivid Ideas program in 2016. For more information visit www.vividsydney.com/ideas

Image: Destination NSW/James Horan


Announcing REMIX London 2015 – 8-9 December – British Museum & Google HQ


After sell-out events in 2012, 2013 and 2014, and welcoming a record 1,500 delegates over two-days to our Sydney summit in June, our flagship annual European event REMIX London returns once again, this year hosted at the British Museum & Google Town Hall alongside networking receptions at the Ace Hotel, Shoreditch and the new Sonos Studio.

REMIX London explores the intersection of Culture, Technology and Entrepreneurship and is a collaboration with partners including Google, Bloomberg, The Guardian, VICE and Time Out.

REMIX tackles the big ideas shaping the future of the arts, the creative economy and creative cities by bringing together pioneers from different sectors including technology, media and culture. REMIX provides a forum for exchanging insights, growing ideas and working together towards common goals.

More information can be found at www.remixsummits.com and a short film of the 2014 event can be viewed here.

Over 75 world class speakers will take to the stage over two days, including:

Simon Woodroffe OBE, Founder, YO! Sushi, YOTEL and YO! Home // Claire Postans, Creative Director, Jamie Oliver Group // Brett Wigdortz, CEO, Teach First // Kerry Taylor, Senior Vice President, Youth and Music, MTV
 // Tom O’Leary, Director of Learning, Science Museum
 // Wil Harris, Head of Digital, Conde Nast
 // Gavin Poole, CEO, Here East, Queen Elizabeth Park (London 2012 Olympic Park)
 // Deborah Shaw, Head of Creative Programming, Historic Royal Palaces
 // Rish Mitra, CEO, Blippar
 // Jonathon Holloway, Artistic Director, Melbourne Festival
 // Frederik Ottesen, Co-Founder, Little Sun
 // Edward Humphrey, Digital Director, BFI
 // Nicholas Lovell, Author, ‘The Curve’ 
// Will Hayward, Chief Commercial Officer, Dazed Group
 // Charlotte Richards, Business Intelligence Strategy and Times & Sunday Times Director
 // Dave Twohig, Head of Design and Placemaking, Battersea Power Station
 // Marc Allenby, Director of Distribution, Picturehouse Cinemas
 // Juliana Biondo, Digital Initiatives Manager, Vatican Museum // Lawrence Crumpton, Developer Platform Evangelist, Microsoft // Tamsin Sharp, Head of Strategy, Royal Academy // Jemima Rellie, Director of Content and Audiences, The Royal Collection
 // Matt Andrews, Chief Strategy Officer, Mindshare 
// Chris Michaels, Head of Digital & Publishing, British Museum
 // Nicole Yershon, Director, Ogilvy Labs // Sam Bompass, Co-Founder, Bompass & Parr // Mark Davies, Communications & Corporate Affairs Director, Post Office


> FUEL THE FIRE (in partnership with Blippar)
Join us around the Blippar Campfire, a space for sharing stories and ideas over a mug of hot cocoa, and continuing the conversations started in the seminars and most importantly, meet lots of new faces.

> IDEAS BREWERY (in partnership with Mindshare)
The Ideas Brewery was launched this year at REMIX Sydney allowing delegates to get closer to the speakers you really want to meet. Continue the conversation by following selected contributors offstage to a further session of facilitated discussion.

Book before 5th November to take advantage of the brilliant early bird deal saves up to £150 or 1/3 off full price tickets! Book here.

The ticket price includes food and refreshments as well as drinks at the two receptions.

Do contact us directly if you have any further questions, otherwise we look forward to hopefully seeing you at REMIX London in December.

Win a trip to REMIX Sydney 2015!


If statues could talk, what stories would they tell?

Do you have a creative idea that will change the way people experience arts and culture?

We’re looking for clever, game-changing concept: it could be big or small, apply to a country town, city, or even the whole country. Here are some examples to get you inspired.

Pitch your idea and you could be off to REMIX, an annual global summit which tackles the big ideas shaping the future of culture and the creative industries—and—have the chance to workshop your idea during a three month mentorship with global communications agency Mindshare.

All entries will be judged by the following panel of cultural movers, shakers and communicators:

- Peter Tullin, Managing Partner & Co-Founder, REMIX Summits
- Tony MacGregor, Arts Editor, ABC RN
- Rachel Healy, Head of Culture, City of Sydney
- Sam Turley, Head of Co-creation Strategy, Mindshare

The prize

RN, in partnership with REMIX and Mindshare, is offering you the chance to win a creative, cultural and technological experience like no other.

Major Prize

- Return flights to Sydney from the nearest Australian capital city (departing Monday 1 June, returning Wednesday 3 June)

- Two night’s accommodation at the amazing QT Sydney Hotel (Monday 1 June—Wednesday 3 June)

- A full-conference pass for REMIX (Tuesday 2 June and Wednesday 3 June)

- Attendance at REMIX reception events and trendscouting

- Participation in “The Ideas Brewery”—Mindshare’s dynamic, interactive space onsite at REMIX for attendees to share and explore their ideas for shaking up the Arts and Culture scene in Australia

The winning entrant may also be offered the following, at the judges discretion:

- The chance to present your winning idea on stage at REMIX

- A three month mentorship with Mindshare (3 hours per month)

- The opportunity to promote your winning idea on Pozible.com

- Participation in a coaching/feedback session with Mindshare and/or and interview/video shoot with ABC RN (Monday 1 June)

Runner-up Prize

- Two full-conference passes for REMIX

You can enter here on the ABC RN website.

REMIX Sydney Speakers announced!

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Lots of excitement in REMIX Towers today as we revealed the latest speakers. It has been a week of big announcements as we are a part of VIVID Sydney which also launched. If you want to see one of the most beautiful cities in the world bathed in dramatic light installations then come and join us. Especially as Vivid Sydney is set to shine even more brightly in 2015 when the world’s largest festival of light, music and ideas delivers its biggest program yet. For 18 nights, from 22 May – 8 June, Vivid Sydney will again transform the city and harbour.  There  will be over 60 Lighting Installations and Projections. Find out how to plan your time in Sydney here.

The first 30 REMIX Sydney speakers can now be viewed here and our line-up includes  Seb Chan, Director of Digital & Emerging Media, Cooper-Hewitt (Smithsonian), the National Design Museum in New York. Seb has created a revolutionary new way to experience the newly remodelled museum with The Atlantic proclaiming ‘the museum of the future is here’.

Closer to home the Sydney Modern project is taking shape and we have challenged Michael Brand, Director of the Art Gallery of NSW to explore the next generation of museum spaces and the blurring of physical and digital.

We hear from the Artistic Director of the Perth International Arts Festival about the story of how some giant puppets brought 1.4 million people onto the streets of the city

The Editor of VICE explores the Future of Entertainment, the CEO of Yahoo!7 looks at how to compete online in a sea of noise and the Regional Director of General Assembly investigates the Future of Education. See all the topics here

They join 75 other inspirational speakers in. Twitter, The Metropolitan Museum, Australian Museum, Google Cultural Institute, MCA, Etsy, ACMI, The Guardian, Dubai Design District, Westfield and Blippar

REMIX Sydney is our Asia-Pacific summit in a series of events in leading creative capitals around the world including London, New York and Dubai. The inaugural Sydney event in 2014 was attended by over 1,000 creative leaders from around the globe. REMIX explores the intersection of culture, technology and entrepreneurship, bringing together thought-leaders from across different industries to tackle the big ideas shaping the future of the cultural and creative industries and the development of creative cities and the creative economy

Image: Museum of Contemporary Art Australia | Mechanised Colour Assemblage – artist impression by Danny Rose & Rebecca Baum

New City of London Research Report by CultureLabel: Cultural innovation and entrepreneurship in London

London is primed to lead the way in cultural innovation according to a new research paper by CultureLabel commissioned by the City of London looking at the soft and hard infrastructure shaping the cultural and creative industries in the UK capital.


The UK, and particularly London, has experienced a ‘golden age’ in  arts and culture over the last decade. While public subsidy has declined in recent years, this has been offset by record investment in cultural infrastructure over the last twenty years. This has helped boost audience numbers and attendance for the arts and spawned a series of cultural ‘mega’ brands with multi-faceted income streams. Increased consumer demand means cultural institutions now have to cater to audiences which are global in nature and increasingly, expand their offer to be ‘multichannel’ (i.e. experienced in more than one way). For example the British Museum’s  live broadcast exhibition, Pompeii Live – this grossed £471,000 at the box office, and reached the UK Top 10.

What is driving cultural innovation in London?

The rise of trends such as  ‘urbanomics’ – business models which focus purely on city consumers – are reshaping the cultural landscape and creative economy in cities.  London is at the forefront of this shift. A concentration of affluent urban consumers hunting for the latest alternative cultural experiences and seeking to escape the uniform offer of clone high streets and copy-cat brands has led to a surge in new creative enterprises such as Punchdrunk, Spectators’ Guild, Ginger Line, The Art of Dining and Secret Cinema.

In addition, the digital revolution has enabled the birth of a growing number of culture start-ups which challenge traditional business models. By intersecting with the technology sector, cultural institutions are increasingly offering up exciting new ways for cultural content to be created and distributed. This is increasingly evident in London – which was ranked first of 30 global cities for ‘technology readiness’ and second for ‘intellectual capital and innovation’ in PWC’s Cities of Opportunity, released earlier this week.

The proximity of London’s technology district to the east, ‘Tech City’, to the City of London, a leading global finance hub, is also helping to accelerate the development of these innovative approaches, by providing opportunities to access capital and a growing number of international venture capital funds with London outposts. Sedition.com, Retronaut.com and DigitalTheatre.com are just a few of the examples of specific culture start-ups alongside other technology companies such as YPlan that are revolutionising tools the sector can use to grow and develop.

Collaborating and innovating for growth

Against this backdrop, our paper looks at how collaboration between different sectors can be fostered to fuel new growth in London’s creative economy, as well as to create resilient business models for arts and culture organisations.

We look at cultural sector innovations in London – such as iCITY, a new digital hub for London being developed on the Olympic Park Site, bringing together arts, technology and start-up organisations. We also consider learning from international examples, such as New INC, a multi-disciplinary lab space for arts and technology collaborations launching this summer at the New Museum in New York, and the new Google Cultural Institute in Paris designed to help the cultural sector co-produce new innovations with one of the world’s leading technology companies.

What next?

The ‘golden age’ can be sustained, if the cultural and creative industries that make London great and help drive its economy, continue to be brave enough to push boundaries, reinvent themselves and reach out to new collaborators.

Click here to read the report.

Announcing REMIX Sydney 2015!


We’re back! After a record breaking first event in Australia (the biggest REMIX Summit to date) REMIX returns bigger and better and with an all new venue - the stunning Sydney Town Hall. We are also part of Vivid Sydney (22 May-8 June) is an 18-day festival of light, music and ideas – the largest in the Southern Hemisphere. It attracted a record 1.43 million attendees in 2014 and is the largest festival of its kind in the world.

In 2014 over 1,000 global creative leaders attended the first REMIX Sydney hearing from over 75 inspirational speakers inc. YouTube, LEGO, MONA, Sydney Opera House, MoMA, Telstra and Microsoft and we have 75 new speakers lined up for 2015 so book your flight now!

Read the official media release below!

The highly successful REMIX global summit, a series of creative industry discussions held exclusively in the world’s creative capitals, will return to Sydney as part of this year’s Vivid Ideas program at Vivid Sydney, Destination NSW Chief Executive Officer Sandra Chipchase announced today.

“Leaders and influencers from the cultural and creative industries sector will converge in Sydney for REMIX, an engaging platform that aims to foster discussion and the exchange of ideas exploring how the creative sector can thrive and benefit from emerging technologies,” Ms Chipchase said.

“NSW is home to 40 per cent of Australia’s creative industries workforce and I’m delighted this event, which focuses discussion around the growth and development of the creative economy, will be hosted in Sydney during Vivid Sydney as part of the festival’s Vivid Ideas program,” she said.

City of Sydney Lord Mayor Clover Moore said the return of the REMIX summit was more evidence of the digital and creative economy thriving in Sydney.

“Sydney is cementing its place as a leader in the global digital and creative economy. Last year we were a proud sponsor of the first REMIX event in Sydney, and this year we’re particularly happy to host the event at Sydney Town Hall as part of Vivid Sydney.”

REMIX tackles the big ideas shaping the future of the creative and cultural sectors that are vital to the development of creative cities and growing the creative economy. 75 creative pioneers from around the globe will speak at REMIX Sydney including Google Cultural Institute Director Amit Sood, Museum of Contemporary Art Australia Director Elizabeth Ann Macgregor OBE, and Time Out Australia Chief Executive Officer, Michael Rodrigues.

Topics that will explored during this year’s REMIX Sydney summit include; The Creative Revolution; The future of Story-telling; Educating the next generation; Beyond hype: Building, engaging and sustaining communities; The gaming revolution: Everyone’s a gamer; Changing direction: Tales of reinvention; Multi-channel culture: Strategies for developing new markets and Competing online: Getting above the noise.

Vivid Sydney (22 May-8 June) is an 18-day festival of light, music and ideas – the largest in the Southern Hemisphere. Now in its seventh year, the event is owned and managed by Destination NSW, the NSW Government’s tourism and major events agency.

REMIX Sydney will be held at Sydney Town Hall from 2-3 June 2015. For more information and to purchase tickets visit www.remixsummits.com/syd

For more info on Sydney Town Hall and how to reach the venue please visit - www.sydneytownhall.com.au

Knowledge Palaces

The team at CultureLabel were very proud to see the opening of the stunning new Library of Birmingham having developed a commercial strategy for the building. It was a great privilege to work with the team there to help imagine what a library should look like in the 21st Century. To celebrate the launch, here are some images of the building as well as our pick of ‘super libraries’ from around the globe.




No-one can accuse libraries of not looking to the future when they see the Biblioteca Sandro Penna, Perugia for the first time. It’s positively Sci-Fi.

The Tama Art University Library is full of beautifully designed reflective spaces with high glass windows to bring the inside in.


580,000 books are crammed into the incredible internal structure of Biblioteca Vasconcelos, Mexico. It’s generally not helpful to put books back in the wrong place but they could be lost forever here!

The vast interior at Seattle Library, USA hold over 1 million books and has been used to create incredible social spaces.


A glass pyramid filled with nothing but books

Book Mountain is an appropriate translation for this new library near Rotterdam


Stuttgart City Library, Germany.

Big Culture

There are some cultural infrastructure developments of a quite fantastical scale  at various points around the globe at present. Think of the new Louvre and Guggenheim outposts that will open in a few years on Saadiyat Island, Abu Dhabi. A project costing in excess of a billion dollars. Another with equally extraordinary numbers attached is the £1.78 billion West Kowloon cultural district, which after many delays is now rapidly rising from the ground (or perhaps more accurately, the ocean) in Hong Kong. I was recently invited to an event organised jointly by the British Council, UK Trade and Invest, the Hong Kong Association and the Hong Kong Economic and Trade Office in association with the West Kowloon Cultural District Authority to hear about how the vision for this exciting new space is taking shape.

West Kowloon is one of a number of gargantuan cultural infrastructure projects in the works. The planned Louvre outpost in Saadiyat Island, Abu Dhabi is another.

The presentation was delivered by Michael Lynch, an astute choice as CEO of the project as he was a driving force in the revitalisation of London’s Southbank Centre before ending a brief retirement in his native Australia to try and repeat the trick at West Kowloon. You can see the appeal of swapping the beach for this opportunity as the development is on a truly epic scale on 40 hectares reclaimed from the sea (26 of which will be open public space which is impressive in a tightly contained city like Hong Kong). It was not hard to make this post a visual treat as some of the architecture is a genuine feast for the eyes as there will certainly be no shortage of new iconic structures. Built around a master plan by Foster and Partners of London it contains new galleries, concert halls and other performance and creative spaces. The retail and catering aspects are as important which is something Lynch pulled off well at the Southbank Centre which is a complete destination to create a balanced business model. The open spaces around the venues are equally important and the ‘permanent festival’ mind set is another echo of the Southbank Centre which was at the heart of Jude Kelly’s artistic vision for the site.


In the Saadiyat Island development, leading international culture brands have been courted to create a new tourist destination. In Hong Kong the efforts are more focused on local and regional cultural content with the opportunity for international partnerships and touring as the secondary element. This means a significant amount of organisations and spaces are being created from a blank canvas.

Mobile M+: INFLATION! was a project to start populating the site with culture including Jeremy Deller’s Stonehenge seen here so as to build an audience for West Kowloon Cultural District and not just parachute in culture

The idea of creating institutions from the ground up is in an intriguing one and which excited me most about the project but which clearly has the most risk attached as well. The digital era has accelerated the rise of prosumers or consumers who are looking to play a role in producing a product rather than passively consuming it. For example by customising it at the end of the process. NIKEiD has taken advantage of this trend. If the project team behind West Kowloon were to make a radical departure from the norm they would create platforms for the audience as much as the curators in the development of the spaces, services and content. An interesting example of this in the UK is the new £197 million Library of Birmingham project where technology start-ups were invited to pitch to reinvent the traditional library services from the humble library card to business services. This is where the leadership of the West Kowloon project need to be brave. To genuinely seed some of the central control of the development of these projects to the audience, technologists, commercial partners and others could create a genuinely new 21st cultural infrastructure. It was encouraging to hear that Michael Lynch had visited the new BT Sport studios at iCity, the new technology hub that forms part of the future use of London’s Olympic Park.

M+ museum by Herzog & de Meuron and TFP Farrells

The UK’s creative and cultural industries are envied around the world and in London now represent the biggest sector of the economy with only Finance more significant. The experiences we have in delivering projects on the scale of the Library of Birmingham and the Olympic Park puts us in a great position to influence and play a role in projects such as West Kowloon. It was great to see that UK Trade and Investment make this a focus for their work and working alongside the British Council who are able to make intelligent connections with the cultural sector to build relationships that could lead to significant new contracts and partnerships for UK organisations.


REMIX Sydney in Pictures

Over 1000 creative leaders attended REMIX Sydney over 2-days. The event kicked off with a special workshop in partnership with ABC and the Australia Council for the Arts on the future of arts and broadcast at the top of Bloomberg’s amazing new Skyscraper. Height remained a theme as the event kicked off with a VIP reception in the Board Dining Room at the summit of the AMP tower with stunning views over the harbour, bridge and Sydney Opera House. Delegates then descended upon the amazing industrial spaces of Carriageworks for a feast of ideas, interspersed with a Summit Part at the very cool Brand X curated by Timeout and the British Council.





Spaces evolved


Rough Trade recently opened up in NYC and lucky New Yorkers were treated to a cavernous space around four times larger than the store in East London. It might seem surprising that a record store has expanded so aggressively? Well, Rough Trade are the latest brand to work out that creating flexible space will allow then to change and adapt in the future. Learning from their experience in East London where they leapt from a record collectors Aladdin’s Cave in the form of their original iconic store to a warehouse with a cafe and small stage area, they have made an even bolder move. Rough Trade identified the growth of live performance in the music industry a few years ago and have made this even more central to the new store but they want to offer even more experiences and monetise an environment where people like to hang out. They know their audience in great detail as well as the value of these fans to other brands. They have formed careful partnerships with organisations that have similar brand values ranging from The Guardian to Tumblr.


Rough Trade  need to be able to change the environment from record store to performance space in the same day. For the same reasons the newest spaces cultural sector are becoming ever more flexible and multi-purpose. For example, Bl_nk, is a new type of arts venue in Shoreditch. A range of partners including Hackney Council, the V&A and creative agency Poke are involved in the venture. We recently took a range of creative leaders from the UK on a trend scouting mission around East London’s Silicon Roundabout as part of the REMIX Summit in the city to find out more and here are some of the insights.  28869995d14c3cdc86aac91a318186d7

The V&A’s Digital Curator, Louise Shannon talked to us about how Bl_nk is an experiment for them to play with a space that offers the possibility of new forms of creative collaboration between artists and technologists, producing both new creative output, expression and distribution. Bl_nk is also built on the pillars of Hackney House, a roaming pop-up venue that promotes the borough as a creative location but crucially also provided a space for events that brought together a network of creatives’ from a wide range of industries and organisations in the area. This loose cross-disciplinary group are at the heart of the different approach to the output of Bl_nk as they seek to co-produce creative projects and creative output from a wide range of sources.

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New types of purpose built cultural spaces are also coming on stream in cities such as Dubai. The Dubai Design District (or d3 as it is also known) is a new facility on an epic scale designed to provide cutting edge infrastructure for the design community to both support local talent and pull in new creative industries into the emirate. The spaces will open in 2015 and will help creatives turn their ideas into new scaleable enterprises.


Finally, our favourite flexi-space at the moment is the magnificent La Gaîté Lyrique in Paris which is a veritable hive of art tech collaborations such as the one below and just down the road from the new Google Cultural Institute which has also applied the same kind of thinking to the use of space and programming approach.