What are the 25 most iconic design products in London?


It’s London Design Festival this week and CultureLabel are working with the team there to scour the festival to find the best design talent in the city and come up with the definitive list of the Top 25 London design icons. Each of the winning entries will be given a prestigious Kitemark created by global design agency Pentagram and will sold on a special online shop we are creating for London Design Festival which will be a first for the organisation.



Rijksstudio – Create your own Masterpiece

Our second post about innovations coming out of the staggeringly successful reopening of the Rijksmuseum. The Rijkstudio website allows you to take images from the museums collection and then remix them and apply the results onto a variety of different products from fashion products to Tattoo’s. The team behind the project create a Rijkstudio lab in De Bijenkorf department store so even more people could get hands on and create their own masterpiece from more than 125,000 digitised art works.

Some of the most forward thinking museums and galleries are opening up their collections to users and this is leading to some interesting commercial applications such as this.

Coast & V&A

Suki Waterhouse models ballgowns Coast VA Museum

Coast Ballgowns Limited Edition Collection Suki Waterhouse

Gorgeous Ballgowns Collection modeled by Suki Waterhouse

Bradley Cooper s girlfriend models Ballgowns for Coast


Collections are also a rich resource to be mined in new ways. Fashio retailer Coast have recently partnered with the V&A to develop a range of Ball Gowns under the theme of British Glamour, inspired by the museum’s fashion collection.

Tatty Devine X MoMA

At CultureLabel we are huge fans of edgy East London jeweller Tatty Devine which is why we invited them to become a partner on our new website (we also enjoy meeting them for a cuppa at their original Brick Lane store around the corner from CultureLabel HQ). There star continues to rise with this collaboration with MoMA for their Tokyo Design Store following on the back of other partnerships with National History Museum, Tate and BALTIC. They have even popped up in Selfridges recently with a ‘design your own necklace hut’ as well as collaborating with Bestival who CultureLabel developed a range with last year.

CultureLabel x Bestival


We love festivals but sometimes the merch is a little predictable after you have bought the T-shirt. CultureLabel has collaborated with Josie da Bank, Creative Director at Bestival to develop a new Limited Edition Picnic Hamper. Launched on the rooftop of Selfridges and taking pride of place in a best of Britain store in the Wonder Room for the London 2012 Olympics. Buy it now on CultureLabel and also keep an eye out for their recent collaboration with Tatty Devine.