PRADA – Combining Art, Luxury & Retail

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MILAN – Prada is opening a new type of retail space using art to amplify the brand as purveyor of luxury. They also understand that creating a theatre of experiences will be integral to the success of the project and use the arts to create a social dimension to shopping. The store is located at the Galleria Vittorio Emanuele II.

Pop-up exhibitions – Google x Science Museum

So Googlers get excited about computing whatever the era and when I popped into their shiny new HQ the other day I spotted an interesting collaboration with the Science Museum who had curated a small exhibition on the History of Computing in their reception area n.b. the reception at Google is not like other companies. Of course Bletchley Park plays a key role in the evolution of modern computers and given Google’s support for their recent fundraising drive to preserve the site this is a logical extension and also a great way for employees and visitors alike to understand why it is so important in the story if they did not know.

EBAY IS OPENING UP POP UP SHOP IN LONDON

eBay is opening a pop-up shop near London’s Oxford Street, based entirely around instant purchasing via QR codes.

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Located on Dean Street, it will be open for five days from December 1st, won’t have any tills and will have only 200 items on display.

To make a purchase, customers will be asked to scan a product’s QR code using a smartphone, which will in turn direct them to the payment section of the eBay website.

eBay has partnered with HTC to provide ‘loaner’ handsets to those visiting the shop without a smartphone, and there will be eight tablets on hand to give customers access to eBay’s other products.

“We are opening the store to cover the ‘Super Sunday’ weekend at the beginning of December, which traditionally sees the most number of people shopping online,’ said Laura Williamson, eBay’s head of consumer PR.

Williamson said that the company expects to see more than 5m visitors to its website on Sunday December 4th, and sell up to 30 gifts a minute.

IBM ‘THINK’ EXHIBITION

‘Think,” the interactive exhibition sponsored by I.B.M. at Lincoln Center, celebrates the company’s centennial as well as promotes its focus on information collection and analysis. Data as art or Data is art.

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NASA LAUNCHES SOUND GALLERY

Next time a text message pops up on your phone, have Neil Armstrong tell you about it.

The Eagle has landed.”

NASA recently made historic sound bites available on its website to be downloaded to cellphones or computers as ringtones, alarms and notifications.

The sound files run the gamut from the familiar “Houston, we’ve had a problem” on the ill-fated Apollo 13 mission to the other-worldly radio emissions of the planet Saturn.

“NASA has been making historic sounds for over 50 years,” Jerry Colen, NASA App project manager at the agency’s Ames Research Center, said in statement. “Now we’re making some of these memorable sounds easy to find and use.”

The NASA sounds are available in MP3 format, which play on smartphones and computers. The space agency also made them available on the iPhone-compatible M4R files. NASA said they will continuously update the collection as new sounds become available.

Mobile content seems another way forward to close the gap between the Nasa brand and American voters. This is an interesting case of a government funded organization engaging with ‘customers’ through experiential, digital content which eventually can even be a source of revenue.  I think if Nasa can do it, museums can do it too!

 

Swarovski’s collaboration with Bruno Aveillan for 115 year anniversary

Working with artist, photographer, and director Bruno Aveillan since early last year, Swarovski have created a unique cinematic piece to celebrate the fashion and jewellery brand’s 115 year heritage. This film will also mark the launch of the exciting new Swarovski ‘Discover Your Light’ Treasure Hunt, taking place in London on Saturday 24 September – for which Swarovski have collaborated with an interactive US games specialist to create the Treasure Hunt where players are guided by their Smart Phones using their unique app.

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http://www.swarovski.tv/discoveryourlight/

RED BULL STREET ART VIEW USING GOOGLE STREET VIEW

There has been a big buzz lately about Google Art Project, a tool that provides its users with virtual tours through some of the finest museums in the world. Different kinds of masterpieces, however, have long conquered the public space in the form of street art.

It did not take long for the Brazilian advertising agency Loducca to realize that and bring together Google inspiration and the power of social production in favor of Red Bull’s distinguished communication. Red Bull Street Art View, a mashup with Google Street View that allows people to tag their favorite street art pieces around the globe – and share them with other viewers.

Artwork is searchable by location or author, and while locations are still (of course) restricted to those places where Google’s cameras have circulated, Street Art View’s goal to be “the biggest art collection in the world” seems quite achievable. After just a few days on the air, the platform has already more than 200 walls tagged in various countries, including names such as Keith Haring, Os Gêmeos and Banksy.

http://streetartview.com/

 

GOOGLE TO FUND BLETCHLEY WARTIME ‘SEARCH ENGINE’

Google is helping to raise cash to restore a derelict building at Bletchley Park.

Bletchley Park, which now houses the National Museum of Computing, is also widely recognised as having a pivotal role in the computer industry because machines built to help crack codes laid the foundation for more modern devices.

During World War II, Bletchley code-breakers gleaned information from German communications that proved vital to the Allied victory.

The building, known as Block C, held the punch card index that acted as a “search engine” at the heart of decryption work.

Efforts to save and restore Bletchley have been ongoing for some years. In October 2009, it received £500,000 from the Heritage Lottery Fund to begin restoration work.

In March 2010 it won a government grant of £250,000 for critical repairs. Many others, both individuals and businesses, are helping it build up a fund of about £10m to restore the entire site.

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